We’ve all heard the expression, “you never get to make another first impression.” There is a lot of truth in that and it’s very true in real estate. So what can you do when selling your home to make a great first impression? Contrary to what you might think, there is a lot more that you and your agent can do to help generate a better first response and a better offer. As you go through the learning process, you will hear many different approaches and ideas. Today, I’d like to share with you a few of the techniques and practices we use to optimize our clients homes and ultimately, get the best price and terms on the sale.
To me, the most important thing when listing your home is to have a good visual appearance. This must be conveyed in all locations. A good front photo can make or break a chance to show your home to a potential buyer. Realize that a majority of buyers search online and not just on laptops or large screens. Today’s technology is mobile. Your listing needs to look good on a small scale. Keeping that in mind, the description of your home must be detailed. Often times consumers look to the description of a home to find what they are looking for. Don’t skimp on the details! If you have a unique feature, talk about it.
The secondary benefit it that if there is something a buyer does NOT want, you can eliminate them from wasting your time showing the home. Make sure your listing has video. Search engines love it and will boost your views. You should also make sure your agent has a good social media platform. This means they connect with a lot more local people and have connections with other agents and buyers. This also means your listing will be seen by a lot more people. As for your actual home, getting the buyer in the home is just the start. Make sure your home looks as welcoming as possible. Remove all clutter, clean as best as possible, get rid of any offensive smells (use candles or plug in air fresheners) and ask your agent about furniture placement. You want to ensure your homes flow is as good as possible. Don’t be afraid to do some touch up painting. Remember, buyers will be looking for problems and try and negotiate a lower price to offset the cost of them making changes and repairs. The more proactive you are, the better off.
Finally, get out of the house! You are not wanted in the house while a buyer is viewing. It makes buyers uncomfortable. They need to feel comfortable in your home and feel free to talk. Of course there is a lot more that goes into the marketing of a home, but these tips are just a few you need to know about and interview your potential agent about when considering selling your home. You should make sure you get the right agent the first time, because like the title says, you only get one chance to make a first impression! Your listing will leave an internet trail even if you switch agents. You can’t always undo a bad listing. I’d love to talk to you if you are thinking of selling or know someone who is. Have a great month!