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Is your agent marketing you or themselves?

Marketing can be tricky for real estate agents. While many have the best of intentions for their sellers, many fail to see the bigger picture in what direction their marketing is heading in. When an agent first starts out, many times, their marketing is more to bolster their image and that's about where it stops. Print advertising in magazines is really a market piece for them and not the seller. The same is true about websites. Today, most homes are found online on the bigger websites like Zillow and Realtor.com. Since agents are forced in many cases to pay for their own marketing, they have to choose between marketing their listings or themselves. in the beginning, most agents end up

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Professional Group, Inc.
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